The Great Indian Feast Trail

Khushbu Vaid is a cultural entrepreneur and experienced architect whose career spans more than two decades at the refined intersection of events, hospitality, regional culture and live storytelling. As Co-Founder of The Experience Edit, Co-Founder of Pentagon Events & Activations, and Founder of Quintessence Coaching & Experiences, she has consistently transformed conceptual ambition into meticulously crafted audience journeys. Her investment in Lucknowee Tunday Kababee, a restaurant rooted in the culinary heritage of Lucknow, has further deepened her understanding of the hospitality ecosystem, marrying commercial acuity with an instinctive appreciation for authenticity and provenance.

What resonates most profoundly with her is the opportunity presented by The Great Indian Feast Trail: the creation of an original Indian cultural intellectual property that elevates the nation’s extraordinary culinary depth into an immersive, contemporary experience. Under her guidance, the platform deliberately brings recognised chefs into meaningful dialogue with home cooks, tribal and temple practitioners, heritage keepers and artisan producers whose work is seldom presented at scale. Every participant is selected for the integrity of their story, the depth of their knowledge and their capacity to contribute to a cohesive, multi-sensory journey, ensuring that scale never compromises authenticity.

Recognised through the prestigious WOW Awards for Pentagon, as a finalist at She Unltd by The Times of India, and nominated for Entrepreneur of the Year by EventFAQs, Khushbu continues to shape experiences of lasting resonance. Through The Great Indian Feast Trail, she realises a long-held vision: an intelligent, elegant and enduring platform that renders India’s culinary diversity not merely visible, but unforgettable, both within the country and on the international stage.

Over nearly three decades, Riyaz Sayed has built businesses across industries, driven by a consistent instinct for identifying commercial potential and the right people to bring an idea to life. The Mumbai-based entrepreneur and investor, with over 27 years of experience, has developed interests spanning events and experiential marketing, hospitality, infrastructure, biotechnology and chemicals, and commodity trading. His journey began with Pentagon Events and has since expanded to Legends Infra-Venture, Golden Spoon Lucknowee Tunday Kababee Mumbai, Silperox Bio Chem, Fresh Commodity Trade and The Experience Edit. His foundation in live entertainment, brand experiences and large-format events taught him how an idea moves from paper to something thousands can experience, an instinct that continues to shape his approach to business.

Sayed has consistently entered sectors on the strength of the opportunity rather than familiarity with the category. His move into hospitality through Golden Spoon Lucknowee Tunday Kababee Mumbai brought him closer to a business he had long been drawn to, offering direct exposure to restaurant operations, consumer behaviour, heritage brand building and the commercial realities of sustaining a food business. With The Experience Edit, co-founded as a platform for original experiential intellectual properties, he shifted from creating experiences for other organisations to owning them. His belief is that concepts rooted in India can carry genuine cultural relevance and consumer appeal while being built as scalable, sustainable businesses. His interests extend beyond Mumbai and India into Dubai, Australia and the United Kingdom, shaping his view of Indian intellectual properties and their potential to travel.

Today, as Spokesperson for The Great Indian Feast Trail, Sayed is taking the next step in a journey defined by building across sectors. The platform aims to discover India’s culinary custodians — the home cooks, tribal and temple kitchens, artisans and regional practitioners whose knowledge has rarely reached a national audience — and create real economic opportunity for them. His ambition is not simply to create another food festival, but to build an enduring Indian intellectual property capable of travelling across the country and, eventually, to the world. For Sayed, the next venture is always another opportunity to turn an idea into something people can experience.

For Sapangeet Rajwant, building a brand has never been an exercise in executing external briefs. It is an act of cultural translation. With a career spanning more than twenty-three years across the upper echelons of India’s media and entertainment landscape — most recently as the Marketing and Digital Head for the Hindi Mass Entertainment Cluster at Viacom18 — she has consistently proven that the most enduring commercial properties are those rooted in genuine human connection.

Her transition from the corporate suite to entrepreneurship marks the birth of The Experience Edit, a venture that fundamentally disrupts the traditional live entertainment model. Moving away from service-led event production, the company operates on a mandate of strict intellectual property ownership. The Experience Edit conceives, owns and scales original, highly portable live formats designed as “inhabitable worlds”, ranging from large-scale cultural festivals and sensory pop-ups to curated culinary and wellness journeys.

As Co-Founder, Sapangeet anchors the commercial scale of these IPs with the creative instincts that defined her corporate legacy. Her strategic blueprint relies heavily on a unique methodology of deep consumer immersion. Years spent on the ground in the Hindi Heartland, immersing herself directly within communities to observe how families live, aspire and respond to narrative structures, now serve as the operational foundation for the company’s portfolio. This includes their flagship property, The Great Indian Feast Trail (GIFT), which transforms regional culinary heritage into a living, breathing entertainment ecosystem.

A seven-time consecutive recipient of the Top 50 Women Achievers in India award and a frequent honouree at national CMO accolades, Sapangeet’s career remains defined by deliberate reinvention. Through this new chapter, she is pioneering a distinct economic category in India’s experiential landscape, transforming complex consumer insights into premium, long-term brand equity.